Let’s get one thing clear:
Not every dispensary is part of the culture.
Most just push product. A few push content. And fewer still are building ecosystems — where events, vendors, creatives, and sponsors collide in a way that’s actually legal, relevant, and sticky.
THC by Chitiva, located in the heart of Wicker Park, is one of the few spots in Chicago where that’s actually happening. And CLVR LABs™ has been activating there all year.
Wicker Park Is the Epicenter of Legal Cannabis Culture in 2025
This isn’t just about selling eighths and edibles. It’s about hosting 420-friendly pop-ups, vendor showcases, and networking lounges that reflect the future of legal cannabis in Chicago.
- Vendor markets held in full view of law enforcement — because they’re actually legal
- CLVR LABs™ events that blend wellness, food, branding, and music into full ecosystems
- Guests who include real brand reps, licensed operators, and startup founders
If you’ve never pulled up to THC by Chitiva on a Saturday when CLVR is in the building… you’re missing more than just a deal.
Not Just a Dispensary — A Real Activation Space
What most brands don’t understand: you can’t just rent a booth and expect culture to show up. That’s why we’ve turned Chitiva into a destination. Our free vendor events bring the energy. The partners? They stay for the conversions.
- Creators meet brands who actually understand local markets
- Cannabis vendors connect to sponsor decks and future festivals
- New customers get onboarded — not just upsold
Why Most Cannabis Events Still Miss the Mark
Half of what you see promoted as “420-friendly” in Chicago isn’t even compliant. No permits. No vendor vetting. No accountability. That’s why brands stay away. That’s why cities shut it down. And that’s why we wrote the guide on what’s actually legal in 2025.
CLVR doesn’t play in the gray. We built a compliant, community-first framework — and THC by Chitiva is one of the few partners that gets it.
Want to Activate at Chitiva With CLVR?
Spots are limited. We host once a month. And we don’t do walk-ons. If you’re a wellness brand, cannabis startup, or 420-adjacent creator — this is your moment to tap in.
But if you’re just looking to hand out cards and free samples… this ain’t that.
